Tag Archives: subscription

100% subscription renewal

I’m happy to note (this is internal Open Query happiness but I’m pleased to share) that so far we have a 100% renewal rate for our Proactive Services for MySQL subscriptions. Some of the early clients have grown in the initial period and are have now moved to a higher # of hours (this can also be changed upward during a term), which is of course excellent both for the clients and for us.

I was in eager anticipation of this time since the introduction of the concept late last year, as it is of course the essential proof of whether a subscription service actually works over time. Ideally, you’d want renewal to be a simple straightforward process, with the client having experienced the value of the service. This is relatively straightforward in this case, since it’s not an insurance, emergency or retainer type arrangement – the client actually gets benefits each and every month, so there’s both technical progression as well as ongoing human contact. Seems like a winner!

Along the way we also see a steady influx of new clients. I haven’t been specifically chasing this, as all new concepts take a while to mature, and we also had new people internally. The really cool thing is that our business structure for this service is scalable – I won’t say linearly because at some point the # of internal people involved would require adapting some processes, but it’ll scale a fair way still from where we are now.

Elspeth, ourĀ Special Projects Operative, who apart from an ace coder&geek is also organisationally organised, has been a great help with some of the admin aspects of the company. We’re paper-less, but that doesn’t mean there’s no paper. We tend to not produce more, but we do get it from others ;-)